Program preparation
Event planning, stakeholder and vendor coordination, staffing, seller preparation and the account meeting plan.
Selected work / OpenAI
Four events.
End-to-end execution.
MoonLight led a third-party event program for OpenAI across Snowflake, Databricks and AWS events, from planning through onsite delivery and sales follow-up.
The engagement
One month.
Four enterprise events.
Coordinate overlapping programs, prepare the teams, manage execution and connect the activity back to the sales organization.
$89Mdirect Stage 1 pipeline generated
Sales opportunities generated across the program, not closed revenue.
What MoonLight owned
The plan, the people
and the delivery.
Onsite execution
Coordinating the event teams, managing the program on the ground and supporting customer and prospect engagement.
Sales handoff
Lead context, follow-up coordination and reporting on the accounts and opportunities engaged.
Reading the results.
The program also engaged accounts representing $2B in active enterprise pipeline and contributed $40M+ in attributable pipeline. These describe different measures of reach and contribution; they should not be added together or read as closed revenue.
The engagement was led by Sara E. Davila. This case study describes MoonLight’s work and does not imply an OpenAI endorsement.
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