About Sara Davila
Sara Davila founded MoonLight to make field marketing accountable to revenue.
Sara E. Davila is the founder of MoonLight Marketing and a B2B marketing leader with 18 years of experience across technical markets, enterprise sales and field programs.
Eighteen years inside technical B2B markets.
Sara’s career spans demand generation, partner marketing, field strategy and event execution across AI, cloud, data infrastructure, cybersecurity and enterprise software.
For a frontier AI company, she led a four-event third-party program supporting engagement with accounts representing $2 billion in active pipeline, generating $89 million in direct Stage 1 pipeline and contributing more than $40 million in attributable pipeline. For a developer infrastructure company, she built the field program from the ground up, influencing more than $30 million in ARR on less than $700,000 annually and carrying the operating model through an acquisition transition.
Selected sectors
Artificial intelligence · data infrastructure · cloud platforms · cybersecurity · developer tools · enterprise software
Ecosystem depth
Programs across AWS re:Invent, Snowflake Summit, Databricks Data + AI Summit, KubeCon + CloudNativeCon and NVIDIA GTC—grounded in years of work across CNCF, Linux Foundation and open-source communities.
How Sara works
Sara works as an embedded fractional leader. She helps set the portfolio, builds the operating process and stays involved through execution so feedback from sellers and customers changes the next decision.
Before MoonLight recommends an investment, it asks three questions: Why this market? Why these accounts? What should sales be able to do next?